Pakistan is home to a dynamic group of talented SEO professionals who have made substantial contributions to the digital marketing industry. These experts have set high standards with their years of experience, innovative strategies, and exceptional results. From mastering the intricacies of on-page and technical SEO to excelling in mentorship and global recognition, these individuals have empowered countless businesses and professionals to thrive in the digital space. Many have worked on international projects and participated in renowned conferences, cementing their status as global leaders. Their expertise spans diverse sectors like e-commerce, education, and technology, and they continue to redefine SEO excellence in Pakistan and beyond.
Here is the list of the Top 10 SEO Experts in Pakistan in 2025:
- Mehboob Shar
- Tanveer Nandla
- Zulfiqar Ali Abro
- Salman Baig
- Usman Latif
- Sohail Zafar
- Muhammad Rameez Ul Haq
- Saad Raza
- Nazar Ali Rajper
- Rafay Waqar
1. Mehboob Shar
Mehboob Shar is a globally recognized SEO expert known for his expertise in organic rankings, keyword research, and technical SEO. He is the CEO and founder of Icreativez Technologies, one of Pakistan’s leading digital marketing agencies with over 200 employees and multiple offices. As a global SEO consultant, Mehboob Shar’s innovative strategies have delivered impactful results for countless businesses. His dedication to SEO tools, community building, and mentorship has established him as the leading authority in Pakistan’s SEO industry.
2. Tanveer Nandla
A celebrated web entrepreneur and digital marketing trainer, Tanveer Nandla has over 15 years of experience in SEO and blogging. As the founder of iSkills Pakistan, he has trained thousands of individuals through his SEBT program, helping web entrepreneurs overcome challenges and build successful online businesses. He has received accolades like the Pride of Pakistan Award (2022) and has inspired audiences as a TEDx speaker and trainer at international conferences. His contributions to SEO and digital marketing education make him one of Pakistan’s top experts.
3. Zulfiqar Ali Abro
Zulfiqar Ali Abro, founder and CEO of Sanquar Technologies, is recognized for his strategic approach to SEO and digital marketing. With over three years of experience, he has optimized the online presence of numerous businesses in Pakistan and the UAE. As a panelist at the SEO International Conference Karachi 2025, Zulfiqar has showcased his expertise in the field. Having trained under top SEO professionals like Mehboob Shar and completing various certifications, his dedication to client satisfaction and innovative strategies has earned him a spot among Pakistan's top SEO experts.
4. Salman Baig
Salman Baig is a leading figure in the global SEO industry and currently serves as the Head of SEO (South Asia) at Alibaba Group. His technical expertise in content optimization and performance marketing has helped numerous brands achieve substantial growth. Salman is also a mentor, sharing his insights with aspiring SEO professionals. His data-driven approach and impactful strategies have positioned him as one of Pakistan’s most influential SEO experts.
5. Usman Latif
With over 13 years of experience, Usman Latif is a top SEO and digital marketing expert in Pakistan. As the founder of Marcom Works and Digital Academy, he has trained and mentored businesses and professionals in Google Ads, Analytics, and SEO. A certified Google trainer and consultant, Usman’s contributions to academia and corporate training have empowered countless individuals and organizations to thrive in the digital space.
6. Sohail Zafar
An emerging SEO expert from Jhang, Sohail Zafar specializes in e-commerce and Shopify SEO. As the founder of Digital Sohail, he provides tailored SEO solutions for both local and international clients. His focus on local SEO and driving organic traffic has helped numerous businesses enhance their visibility and conversions. Sohail’s expertise in on-page and technical SEO makes him a trusted name in Pakistan's SEO landscape.
7. Muhammad Rameez Ul Haq
Muhammad Rameez Ul Haq is a seasoned SEO expert with a decade of experience. Having worked with companies like Rocket Internet GmbH and Daraz.pk, he is recognized for his hands-on approach to SEO education. His in-depth training programs have equipped countless students and professionals with practical skills, making him a leading figure in SEO training in Pakistan.
8. Saad Raza
Saad Raza is a certified SEO and digital marketing consultant with over 10 years of experience. As the founder of SR Digital, he specializes in sustainable SEO practices using Google-approved techniques. Saad’s result-oriented approach has helped numerous businesses improve their online presence. His training programs in SEO and PPC have empowered aspiring marketers worldwide.
9. Nazar Ali Rajper
At just 24 years old, Nazar Ali Rajper is one of Pakistan’s youngest and most accomplished SEO experts. As the CEO of Znwebpro and SEO Manager at Icreativez Technologies, he specializes in WordPress and Shopify SEO. Nazar’s expertise in keyword research, content optimization, and website speed improvement has made him a sought-after professional in Karachi’s SEO industry.
10. Rafay Waqar
Rafay Waqar, the Head of SEO at 11thAgency, is a two-time recipient of the Best SEO Expert award. His strategies have significantly boosted the revenue and online visibility of his clients, including Fortune 5000 companies. With over nine years of experience, Rafay is known for his data-driven and profit-centric SEO strategies, making him one of Pakistan’s leading experts.
Conclusion:
Pakistan’s SEO experts are making remarkable strides in the digital marketing industry. From Mehboob Shar’s global influence to Tanveer Nandla’s impactful training, these professionals are shaping the future of SEO. Experts like Zulfiqar Ali Abro and Salman Baig are breaking international barriers, while individuals like Usman Latif and Sohail Zafar continue to empower businesses locally. The dedication of Muhammad Rameez Ul Haq, Saad Raza, Nazar Ali Rajper, and Rafay Waqar to innovation and education ensures that Pakistan remains at the forefront of SEO excellence. These trailblazers are redefining success and empowering the next generation of digital entrepreneurs.